Recruit top medical residents
Designing for scale: Website for medical students searching for residencies and fellowships.
MY ROLE
UX Designer
TIMELINE
3 months | 2021
TEAMMATES
1 Designer
1 Researcher
Impact
100%
Reduced
search errors
36%
Increase in
residents and fellows
Increase in
brand recognition
The problem
According to the Association of American Medical Colleges, the U.S. could experience a shortage of nearly 122,000 physicians by 2032. While medical school enrollment is increasing, residency slots are not keeping pace, which experts fear could create a potential bottleneck in the supply of new physicians.
Despite being the largest sponsor of Graduate Medical Education in the country, HCA Healthcare’s website failed to engage medical students or highlight the strength of its programs. I led the redesign to better showcase its scale and attract high-quality applicants.
Research
Created persona
Audited current site
Competitor analysis
User tested
The solution
The final design enhanced the search experience by reducing user errors and making it easier to find relevant programs. It also emphasized HCA Healthcare’s key strengths to better attract and engage top candidates. These included the organization’s scale, culture, and resident testimonials.
Kelsey Pintens
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